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About

Security for the businesses that
actually run the web

Small and mid-sized businesses face the same bots as enterprises — without the security team or the budget. ADPAL closes that gap

. Why we exist

Why we built ADPAL

Bots don’t pick their targets by company size. Around 43% of automated attacks hit small businesses — the ones least likely to have someone watching traffic at 3am.

The tools that stop those bots were built for enterprises: expensive, complex, and often needing a dedicated team to run. Most SMBs are left choosing between doing nothing and drowning in CAPTCHAs that punish real customers.

We made advanced protection simple enough to switch on in an afternoon — and quiet enough that your customers never notice it’s there

43%

of automated attacks target small businesses

<50ms

to score every request before your page loads

.The technology

Who’s behind ADPAL

ADPAL Group is a managed security provider focused on one thing: making world-class bot protection work for smaller businesses. Under the hood, ADPAL is powered by technology protecting 2.5M+ websites across 30+ countries — a reverse-proxy engine that filters traffic before it ever reaches your server. We package that power into something a busy owner can run without a security team

. What we stand for

Principles, not slogans

Privacy by design

Cookieless, no cross-site tracking profiles, EU (Frankfurt) data residency

No friction

No CAPTCHAs for real visitors. Protection your customers never feel

Simplicity over complexity

Point your DNS and go live in hours. No rebuild, no migration

Real human support

24/7 people who answer — especially when your site is under attack.

. The people

Security people, not a faceless vendor

A small, senior team of researchers, engineers and support people who fight bots for a living

Sofia Lindqvist

Co-founder & CEO

Ten years building security products small businesses can actually run

Sofia Lindqvist

Co-founder & CEO

Ten years building security products small businesses can actually run

Sofia Lindqvist

Co-founder & CEO

Ten years building security products small businesses can actually run

2.5M+

websites protected by the underlying technology

30+

countries covered

<50ms

to filter every request

. Get in touch

Talk to a human

Sales questions, general enquiries, support, or a site under attack right now — pick the right door

Web application firewall (OWASP Top 10)

Pricing, volume and whether ADPAL fits your stack

General enquiries

Partnerships, press or anything else

Support

Already a customer? Reach our 24/7 team

Under attack now

Site being hit right now? Get emergency help

See what ADPAL can do for your site

Run a free site check, or book a 20-minute demo with a
real engineer