Security for the businesses that
actually run the web
Small and mid-sized businesses face the same bots as enterprises — without the security team or the budget. ADPAL closes that gap
. Why we exist
Bots don’t pick their targets by company size. Around 43% of automated attacks hit small businesses — the ones least likely to have someone watching traffic at 3am.
The tools that stop those bots were built for enterprises: expensive, complex, and often needing a dedicated team to run. Most SMBs are left choosing between doing nothing and drowning in CAPTCHAs that punish real customers.
We made advanced protection simple enough to switch on in an afternoon — and quiet enough that your customers never notice it’s there
43%
of automated attacks target small businesses
<50ms
to score every request before your page loads
.The technology
Who’s behind ADPAL
ADPAL Group is a managed security provider focused on one thing: making world-class bot protection work for smaller businesses. Under the hood, ADPAL is powered by technology protecting 2.5M+ websites across 30+ countries — a reverse-proxy engine that filters traffic before it ever reaches your server. We package that power into something a busy owner can run without a security team
. What we stand for
Principles, not slogans
Privacy by design
Cookieless, no cross-site tracking profiles, EU (Frankfurt) data residency
No friction
No CAPTCHAs for real visitors. Protection your customers never feel
Simplicity over complexity
Point your DNS and go live in hours. No rebuild, no migration
Real human support
24/7 people who answer — especially when your site is under attack.
. The people

Sofia Lindqvist
Co-founder & CEO
Ten years building security products small businesses can actually run

Sofia Lindqvist
Co-founder & CEO
Ten years building security products small businesses can actually run

Sofia Lindqvist
Co-founder & CEO
Ten years building security products small businesses can actually run
2.5M+
websites protected by the underlying technology
30+
countries covered
<50ms
to filter every request
. Get in touch
Talk to a human
Sales questions, general enquiries, support, or a site under attack right now — pick the right door
Web application firewall (OWASP Top 10)
Pricing, volume and whether ADPAL fits your stack
General enquiries
Partnerships, press or anything else
Support
Already a customer? Reach our 24/7 team
Under attack now
Site being hit right now? Get emergency help
See what ADPAL can do for your site
Run a free site check, or book a 20-minute demo with a
real engineer